Hyundai CEO John Krafcik Has the Answers

Have you ever wanted to sit down with the CEO of Hyundai and ask his all of your pressing questions? Well that's exactly what Automobile magazine did not too long ago, and we have some of the answers listed here for you. For more information, be sure to reference the article.

In response to a question about whether the company would adopt a luxury brand at some point, Kracik replies, "We actually thought about launching the Genesis that way, and putting them in their own showrooms, but we're not going to do standalone premium franchises because costs are so high. If you multiply 200 dealerships by a cost of $10-20 million per dealer to make a new space, it comes out to something like $5000 or $6000 that would have to be added to the price of the car. As far as our Equus 'experience,' our customers love it. If Equus were its own brand the satisfaction ratings with customer service would be number two, just behind Cadillac. But would we do it? Probably not."1

Krafcik also talks about the new Hyundai Veloster Turbo, potential new bodystyles for the brand, and Elantra fuel economy achievements and issues. He also addresses what Hyundai fans can expect in the future, stating, "I think if you look at the progression from Sonata to Elantra to Azera, you can see the design mature over time. You'll see even more maturity with the new Santa Fe, and future cars will feature something we're internally calling Fluidic Precision, where the forms might be a little less extroverted. You'll see that with the next Sonata, the design of which has just been frozen."2

Remember, be sure to check out the article for more a closer look at the Hyundai brand and to stay tuned here with Lujack Hyundai, conveniently located at 3700 N Harrison Street Davenport, IA 52806 and serving the greater Iowa City, IA area, for more interesting updates!

Source: 1,2

Categories: People, News